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  • Common Myths About Door-to-Door Salespeople

Image Courtesy of FreeDigitalPhotos.net

Image Courtesy of FreeDigitalPhotos.net

Sometimes its easy to hold prejudices. Whether people annoy or bother us on occasion, we tend to form strong opinions about the groups they belong to, which creates an attitude that may or may not be based in reality. Door-to-door salespeople definitely get some of the worst negative press, but there’s more to them than just what you’ve heard.

Myth 1: All Door-to-door Salespeople are Current or Former Criminals

This is probably one of the most prevalent and sincerely damaging myths about door-to-door salespeople. The idea that door-to-door sales are so beneath the average person that it’s a job only a criminal would want is patently unfair.

If we look at current demographics, most of them are young people, typically age 18 to 28, with a highly diverse mix of gender, ethnicity, cultural background, and economic background. That is to say: door-to-door salespeople are just like anyone else. There’s no evidence showing that door-to-door salespeople are coming from a criminal background, and most reputable businesses perform background checks on their employees.

Myth 2: Commission Payment Makes Door-to-door Salespeople Aggressive

All sales environments will contain some measure of pressure to sell, that’s a fundamental part of what drives people in sales to succeed. But many critics of door-to-door point out that its this pressure that drives salespeople to act aggressively at the door.

But the truth is that salespeople bring their own attitudes and experiences to the door. And the very best, that is the most successful salespeople, generally don’t use aggressive tactics or put pressure on their clients. Most successful sales techniques stress that putting your customer first is the priority, and hearing them out and listening to their concerns is the highest priority.

Myth 3: Door-to-door Salespeople are Trained to Manipulate

All jobs in the workforce require some level of training in order to be successful. However, sales often requires human-to-human contact, and that leads to fears that salespeople are primarily trained to trick or manipulate their clients into buying whatever product or service they’re offering.

Rather than say this is strictly untrue, it’s in fact just not an effective way to train salespeople or to conduct a business. In fact, when polled, major leading sales firms noted that the three most important quality for a salesperson were:

  • Managing a customer relationship.
  • Understanding their business.
  • Advocating on behalf of consumer concerns or problems.

More time and attention is devoted in sales to helping customers realize the benefits of a product or service and helping them out after business has been done rather than try to employ psychological trickery to force people to buy things. Not only is that type of skill incredibly uncommon, it’s too liable to backfire and result in angry customers. Most salespeople never even consider tricking their customers, it’s just bad business.

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